Case Study

Something Xtra Special Floral - E-Commerce Website

E-Commerce Website

Something Xtra Special Floral: Online Ordering for Local Florist

Industry: Retail / Florist  |  Location: Windber, PA  |  Est: 1985

40+
Years in Business
50+
Arrangements
Same-Day
Local Delivery
24/7
Online Orders

The Challenge

Something Xtra Special Floral has been a beloved part of the Windber community since 1985. Run by a family with decades of experience, they specialized in weddings, sympathy arrangements, and holiday florals. But they were losing customers who expected to browse and order online.

ðŸ“ą No Online Presence - Customers couldn't see inventory or prices without calling
⏰ Limited Hours - Lost orders when shop was closed but people wanted to send flowers
🏆 Competition - National florist sites capturing local customers with online convenience
ðŸ’ĩ Cash/Check Only - Couldn't accept cards for phone orders or deposits

The Solution

PeakOps built a complete e-commerce website that showcases the shop's beautiful arrangements, accepts online orders 24/7, and processes payments securely. Customers can browse by occasion, schedule delivery dates, and add personal messages to their orders.

1

Browse Catalog

Beautiful gallery of arrangements by category (Wedding, Sympathy, Birthday, etc.)

→
2

Build Order

Add items to cart, customize options, include gift message

→
3

Schedule Delivery

Pick delivery date and address for local delivery or pickup

→
4

Secure Checkout

Stripe payment processing with email confirmation

Technology Stack:

HTML5 CSS3 JavaScript Node.js Express Firebase Stripe SendGrid

Key Features Delivered

ðŸŒļ

Product Gallery

50+ Arrangements

Beautiful photo gallery showcasing arrangements by category. Customers browse just like national florist sites.

🛒

Shopping Cart

Easy Ordering

Add multiple items, customize quantities, apply promo codes, and manage cart before checkout.

📅

Delivery Scheduling

Date Selection

Customers pick their desired delivery date. Same-day delivery available for local orders.

ðŸ’ģ

Stripe Payments

Secure Checkout

Accept all major credit cards online. Automatic receipt and order confirmation via email.

✉ïļ

Gift Messages

Personal Touch

Customers include personalized messages with their orders. Perfect for sympathy, birthdays, and celebrations.

📧

Email Notifications

Automated Alerts

Order confirmations, delivery notifications, and marketing emails via SendGrid integration.

Product Categories

💒

Weddings

Bridal bouquets, centerpieces, ceremony arrangements, boutonnieres

ðŸ•Ŋïļ

Sympathy

Funeral sprays, casket pieces, standing arrangements, plants

🎂

Birthday

Cheerful bouquets, balloon combos, gift baskets, roses

🎄

Holidays

Christmas, Valentine's Day, Mother's Day, Easter arrangements

💐

Everyday

Fresh bouquets, thank you flowers, get well, congratulations

ðŸŠī

Plants

Indoor plants, dish gardens, succulents, flowering plants

Local Business Heritage

📍
Windber, PA

Proudly serving the local community

📅
Since 1985

Over 40 years of floral expertise

ðŸ‘Ļ‍ðŸ‘Đ‍👧
Family Owned

Multiple generations of florists

🚚
Local Delivery

Same-day delivery available

"

We've been in business for nearly 40 years, but having an online store brought us into the modern age. Now customers can order at midnight if they need to, and we wake up to orders ready to fulfill. The younger generation finds us online now instead of going to the big national sites.

— Something Xtra Special Floral Owner

Local Business Owner?

Whether you run a florist, bakery, boutique, or any local shop - PeakOps can build you an online store that competes with the big players while keeping your personal touch.